Backlinks Analysis, Checking and Audit

Backlink analysis is a process wherein a website studies the links coming in from other websites. Businesses need to be vigilant in their acceptance of backlinks, which causes a bit of confusion for some clients. This is because the old rules merely counted the number of backlinks on a page to indicate its popularity and importance. This opened the door to numerous black hat strategies, which limited the user experience.

Quality Rules on Backlinking

Fortunately, the new white hat rules of SEO, as well as the effort by search engines to enhance user experience, are putting more pressure to ensure only deserving sites and links get the backlink boost. Search engines now prioritize the quality of the links coming into a site when deciding its rank on the SERPs. If the link comes from a high authority site, the receiving page will become more credible as a result.

Larger sites can receive hundreds of backlinks a day, which may not always benefit its rankings; it’s up to a business’s SEO partners to audit these links and see if they are of any use. Backlink analysis and link auditing aren’t the most difficult tasks in SEO, but they require the most foresight and vigilance. It’s more than simply looking at where the incoming link currently ranks, there’s also the matter of seeing whether it has quality content.

A new page might not have the most desirable rankings in the months following its launch. But, with good enough content, it can rise through the SERPs and gain authority organically. A page receiving a backlink from such a site will reap all the rewards as that website continues to grow.

The Link Cleaner Analysis

This is the kind of service that we offer here at The Link Cleaners. We’ll be sure to comb through every site that wants to gain authority by linking to you, and ensure it’s a mutual experience. Our team will provide the backlink analysis and link audit services that will give your business the chance to put its best foot forward in raising its digital presence and authority.

Feel free to browse through the rest of our website to get more information on the other services we offer that complete our SEO campaign strategies.